PL+S: Philips Lighting stand attracts record traffic
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"We really saw a noticeable increase in visitors to our stand from previous years," says Philips Entertainment general Manager Grant Bales-Smith. "The show's new set-up, along with our completely new stand concept, worked well to highlight to visitors our fresh and original approach."
Philips Lighting opted to theme its stand 'inspired by light', with a large video screen displaying stunning imagery of natural light. Lighting designer Mark Wynn-Edwards created a range of looks that worked with the video to fully immerse visitors in the experience and demonstrate how Philips understands and