UK - Research from Panasonic has found that 3D mapping, the technique of using projection to illuminate building facades, is replacing traditional types of event entertainment such as fireworks. A survey of design agencies, events companies, end users and manufacturers, commissioned by Panasonic and carried out by
Installation Magazine, shows that over the past three years both the number of projection mapping projects and the revenue they have generated has grown.
Survey respondents were clear that driving this growth is the way that audiences expect more and have higher expectations when it comes to being entertained and informed, 75% of those surveyed agreed that 3D mapping was being used instead of traditional approaches like fireworks.
The evidence shows that pro