Audio-Technica expands commercial audio team
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UK - Audio-Technica has recently expanded its UK commercial audio sales team with two new appointments, Craig Higgins and Sonny Sloggett, reflecting the company’s increasing activity in the integrated audio and live sound verticals.
The new roles ensure dedicated support for customers across the UK, with Higgins and existing team member Tom Ackroyd taking up positions as business development managers, live sound for northern and southern regions respectively. The company’s Integrated Audio team now comprises business development managers Sloggett (North) and Jack Spenn (South).
In addition to expanding its commercial sales team, Audio-Technica has introduced project support services to offer customers designs and recommendations from Audio-Technica’s brand portfolio. Further, Audio-Technica has launched a B2B trade portal, which allows customer