The Week in Light & Sound
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Word of Mouth - A survey of West End theatregoers has highlighted trends among the ticket-buying public, with word of mouth, celebrity casting and familiar source material among top draws for audiences coming to see shows.
The survey found that word of mouth was the most common reason for booking a show, with some 83.4% of respondents to the Inside the Mind of the London Theatregoer poll stating that hearing rave reviews about a production from their friends and family members inspired them to purchase tickets. But 62.6% also cited the draw of a celebrity or actor, and 68.1% of those surveyed said they were often inspired to snap up theatre seats when they were familiar with a show’s source material.
The research, conducted by live entertainment digital marketing agency Situation UK in partnership with Society of London Theatre, elicited m