Europe - ETC has announced that Matrix Sales will now serve as the official dealer in Denmark following the successful acquisition of long-term ETC partner Atendi A/S’s Protech division.

Matrix Sales – a leading distributor of professional lighting, stage equipment, audio and AV across Danish market – brings extensive experience in the Danish entertainment industry and will provide access to an even larger segment of the market for Atendi A/S.

Atendi A/S’s Protech division includes the activities of the company’s theatre, event and architectural lighting department with employees Søren Jørgensen, Hans Henrik Schmidt, and Henrik Sundahl continuing their work now as part of Matrix Sales.

Matrix Sales will have direct access to a wide range of ETC’s products, allowing them to meet the growing demand of ETC solutions across the regi

UK - Shure has announced its inclusion in the Microsoft Device Ecosystem Platform (MDEP). MDEP is an Android-based platform designed to enable device manufacturers and software developers to deliver innovative solutions that meet the needs of all users. It is backed by Microsoft's reputation for security, trust, and management.

MDEP provides enhanced security, device pairing, accessibility, and management capabilities for Microsoft Teams Rooms on Android devices.

“We are excited to further expand our partnership with Microsoft through MDEP,” said Sam Sabet, chief technology officer at Shure. “MDEP provides another avenue for innovation on the highly popular Android platform, leading to the right solutions for our customers. This partnership ensures that our solutions, like IntelliMix Room software, can meet the highest security standards and de

USA - Audix is celebrating its 40th anniversary as a manufacturer of microphones. Since 1984, Audix has grown to offer a wide range of microphones for audio recording, live performance, and installed sound applications. Today, product families for instruments, vocals, and studio recording enjoy a reputation for audio fidelity, build quality and sensible pricing.

To celebrate its history and continued innovation, the company has produced a limited edition of the D6 kick drum microphone. The Limited Edition D6X microphone has all the sonic attributes that makes D6 a classic, plus additional filtering options. Only 100 units of the bead blasted D6X Limited Edition will be produced and will be available through selected giveaways throughout the next months.

In 1986, the Audix OM1 handheld dynamic mic was born. The OM1 began to amass a word-of-mouth reput

UK - Long-term Martin Audio rental partner, W E Audio, recently underlined its commitment to the British manufacturer, by making a massive investment across the latest Wavefront Precision line array portfolio.

Founded by Wayne Barker, W E Audio’s upgraded inventory is headed by Martin Audio’s flagship WPL large format line array, and SXH218 subwoofers, as well as FlexPoint FP12s, Torus, and XE500 wedge monitors. At the same time, in order to give them further scalability and flexibility, the company has also invested heavily in the smaller WPS and WPC line arrays – all delivered in recent months to its base in Oxfordshire.

Last month saw the production company’s highest-profile deployment of the large-format WPL to date – on Seal’s European tour. The core PA design is based around 12 WPL cabinets per side, with six WPS units for front-fil

UAE - Bose Professional recently celebrated the grand opening of a new sales office and experience centre in Dubai, with industry leaders and partners from the MEA region.

The Dubai office marks the 10th new international business location Bose Professional has opened this year, including new offices and experience centres in London, Amsterdam, Frankfurt, Singapore, Beijing, Shenzhen, Shanghai, Osaka, and Tokyo, with plans to open a new Bose Professional global headquarters and experience centre early next year in Hopkinton, Massachusetts.

Located in the rapidly growing Sharjah district, conveniently accessible from the Dubai International Airport, the new office combines modern business spaces and meeting rooms with an experience centre, designed for education and demonstration and featuring Bose Professional’s line-up of loudspeakers, power ampli

Poland - Wharfedale Pro has announced Mega Music as its new distribution partner in Poland.

With over three decades of experience in the professional audio industry, Mega Music has built a solid reputation for supporting musicians, public facilities, and commercial venues with high-quality audio equipment and innovative solutions.

"We are excited to partner with Wharfedale Pro, a brand known for its commitment to quality and innovation in the pro audio industry,” says Mega Music’s Dariusz Adamowicz. “Our team is looking forward to bringing Wharfedale Pro's exceptional products to a broader audience in Poland and supporting the needs of our clients across various sectors."

“The team at Mega Music will play a key role in strengthening our presence and boosting Wharfedale Pro's visibility across major Polish markets,” says Danny Clarke

USA - Coppell, Texas-based Alford Media, an event services company with more than 220 corporate events worldwide to its credit annually, has invested in a large complement of Ayrton Rivale fixtures for use on its busy roster of projects. ACT Entertainment is the exclusive distributor of Ayrton lighting in North America.

The purchase marked the first Ayrton fixtures in the Alford inventory. “We have always been interested in the Ayrton line; they make a creative product, and we have been looking for an opportunity to jump in,” says lighting manager Blake Taylor. “The Rivale nicely filled a gap in our profiles line and had some newer features that helped drive our decision,” such as variable CRI, infinite pan and tilt and an IP rating. “These were improvements and upgrades over the profiles we already had.

“ACT has always been great about g

Australia - Production company Chameleon Touring Systems has made a significant investment in Elation’s Proteus Maximus and Proteus Brutus power luminaires, greatly expanding their ability to deliver robust lighting solutions for high-profile tours and major events across the region.

The new fixtures, supplied in late September through ULA Group – the exclusive distributor of Elation products in Australia and New Zealand – have already seen action.

In early October, Chameleon upgraded the lighting rigs for two landmark events: the 2024 National Rugby League (NRL) Grand Final at Accor Stadium in Sydney and Knockout Outdoor, Australia’s largest outdoor music festival at the Sydney Showground.

Chameleon sought to replace several outdated lighting fixtures in their inventory from brands that no longer offer this category

Spain - The AV community in Spain has announced the formation of #AVforValencia (www.avforvalencia.org), an initiative that aims to raise funds to support all those affected by the devastating floods that decimated Valencia in October.

#AVforValencia is working with other Valencia-based charities (including Fundación-In Jóvenes contra el Cáncer and Casa Caridad) to provide direct assistance to all those affected by this unprecedented natural disaster. All funds raised will be distributed through the Unidos por Valencia initiative, which connects victims with volunteers and aid resources.

Over 200 people are known to have lost their lives in this disaster, which has also destroyed homes, businesses and infrastructure and left countless families heartbroken and home

UK - ETC Ltd has officially moved to its new eco-building and base in the UK, in London. The new site is more than double the size of ETC’s former premises boasting over 35,000sq.ft of floor space. The move marks a significant milestone in the company’s growth and expanding business offering.

ETC’s own in-house team has developed the design for the new building, which includes larger demonstration spaces and increased capacity for training, logistics, conferencing, collaboration and more. There is also a new visualisation suite in the building available for industry professionals to use and prepare their shows in. The additional warehousing space also holds significantly more inventory to meet the growing demands of the business and support the needs of ETC’s customers.

The new building is lit and controlled

Australia - Following the recent appointment of Audio Source as HH Audio’s distributor in Australia, the partners staged a two-day official launch event at Vision Studios, a rehearsal and recording facility in Perth.

The full range of HH Audio products were demonstrated to a range of audio specialists including system integrators, rental companies, retailers, installers, and contractors. Ian Wright, HH Audio global sales director for HH Electronics, offers an upbeat view:

“The event was a great success in what is acoustically a fantastic space. The team demonstrated the range to groups of visitors over the two days, rather than staging one big presentation, something which worked extremely well. I think we had 14 groups in total who were able to see all our products patched in and individually demoed or used in whatever combinations customers wan

UK - The bang was provided by the starter’s pistol as the Day at the Races themed quiz night got underway. The DiGiCo quiz night is a celebration of hire companies and the communities they serve, with all proceeds from those attending going towards their two chosen charities, Backup Tech and Stagehand, the PSA’s benevolent fund.

The Quiz represents a chance for suppliers, hire companies, manufactures and businesses to get together in a relaxed environment to connect, do badly at quizzing and most importantly raise money. The evening was a complete success with £14,000 being shared between both charities.

On the night Backup was represented by Lee Dennison, trustee and vice chair, Scott Arnold, trustee, and Sarah James, PR, all raising awareness of the way that Backup can help industry professionals and their families.

“Backup

Germany - Following the success of LEaT con 24 in Hamburg, LEaT X is returning in spring 2025 and will take place on 19-20 March at the Ofenwerk in Nuremberg. The pre-season event for the event technology industry was fully booked in record time – clear proof of the enormous demand and strong interest.

“The enthusiasm for LEaT X is overwhelming,” says Duc Nguyen, director of LEaT. ‘The fact that we were fully booked in such a short time confirms that we have hit the nerve of the industry with the compact and targeted format of LEaT X. We are delighted with the positive response and the trust placed in us by the exhibitors.”

This year, LEaT X 25 will once again be supported by leading brands from the event technology sector, who will be presenting their innovative products and solutions in Nuremberg.

Interested companies have the opp

Europe - Moonbears and ADJ have made a new distribution agreement for ADJ products in the Netherlands. This collaboration is part of ADJ’s strategy to strengthen its market position in Europe and will provide a new route to market for ADJ entertainment lighting and atmospheric effect products in the country as well as increased support for smaller production and integration companies.

While existing customers and new large accounts will continue to be served directly by ADJ, partnership with Moonbears will make ADJ products more accessible for smaller businesses. For Moonbears, ADJ’s range perfectly complements the company’s existing catalogue, providing new and existing customers with access to ADJ’s range of fixtures.

Patrick Veldman, owner of Moonbears, explains: "ADJ has a strong position in the Dutch market. We see this partnership as an

UK - Polar has announced its partnership with Innomate, a technology company known for its advanced software solutions. This collaboration will enable Polar to introduce Innomate’s AV management platform to the higher education sector across the UK and Ireland.

“We are excited to collaborate with Innomate, a company that shares our commitment to excellence and innovation,” said John Midgley, managing director of Polar. “This initiative allows us to explore new opportunities in smart audio solutions for the UK market.”    

Record Breakers - Taylor Swift continues her world domination by making history as the first person to win best artist three times in the 30-year history of the Europe Music Awards (EMAs). The other winners at the event broadcast from Manchester on Sunday included Raye, Sabrina Carpenter, Tyla and Benson Boone.

Beyoncé has added to her all-time record number of Grammy nominations with 11, followed by Kendrick Lamar, Charli XCX and Billie Eilish with seven nods each. Beyoncé now has a career total 99 Grammy nominations - more than any other artist - but she’s not yet won the Recording Academy’s top prize, album of the year. Winners will be revealed at the event in Los Angeles on 2 February.

Theatre Funding - Departing Theatres Trust director Jon Morgan has expressed his regret at never managing to make the case for "serious targ

France - Tickets have gone on sale for Showlight 2025. The much-anticipated networking event for lighting practitioners will visit Le Parc des Expositions et Congrès de Dijon in France from 19-22 May 2025 with Robert Juliat as its headline sponsor.

Traditionally only taking place once every four years, the last in-person Showlight was in 2017, with its usual quadrennial timeline disrupted due to the pandemic. An enduringly popular event, which encompasses a conference, an exhibition, workshops, networking dinners and more, Showlight 2025 offers three ticket choices to delegates: Full Delegate, Day Delegate (Papers Only) or Student.

Full Delegate ticket holders enjoy the whole event which, in addition to the papers sessions on all days, includes daily lunch and coffee/tea breaks, Monday evening’s welcome reception, Tuesday evening

Europe - Formerly known as Groupe Novelty-Magnum-Dushow, the European provider of technical solutions for the event and rental staging market has announced its rebranding as Groupe Novelty.

The move, which includes a new logo and fresh corporate identity, positions the rapidly expanding Groupe for further growth and underlines its position as a 360° provider of technical services in France and on a global scale, says the company.

"Our new name, Groupe Novelty, unifies our diverse stable of specialist businesses and sets the stage for further international expansion,” says Jacques de La Guillonnière, founder and president of Groupe Novelty. “With over 40 years of experience and hundreds of thousands of events under our belt, all of our companies already enjoy an extremely strong reputation in France and abroad; with this rebrand, we want to shar

UK - QuickLink, provider of multi-camera video productions and remote contribution solutions, has announced the expansion of its reseller partner network, providing additional support and benefits for partners through its new Certified Partner Programme.

As part of this initiative, QuickLink also introduces a new Reseller Locator platform, enabling customers to easily find authorised QuickLink partners.

The new Certified Partner Programme introduces two tiers, gold and platinum. These two tiers provide QuickLink partners with access to a comprehensive set of resources, training, and promotional opportunities.

Through the programme, QuickLink partners can access an extensive array of technical, marketing, and sales tools designed to enhance their expertise and expand their business opportunities. The programme offers exclusive training session

UK - IPS has expanded its inventory of EXE Technology hoists with further investment in EXE Rise D8+ with an additional 40 1,000kg and 12 2,000kg double fall chain hoists, considerably expanding their EXE rental stock.

IPS, based in Milton Keynes, is a leading trade hire supplier to the events and production sector, offering extensive rental supply in staging, rigging, lighting, video, sound and power to a wide cross-section of clients nationwide.

Having increased its EXE Rise D8+ fleet in April with 1,000kg and 500kg units, the company has seen an upsurge in demand via its trade hire team with enquiries from its customer base, especially for the 1,000kg units. EXE has played an integral role over the summer season on some of IPS’s biggest projects and festivals across the UK, which have seen the full deployment of EXE hoists IPS now stocks. 

Austria - The Walters-Storyk Design Group (WSDG) will participate in the bi-annual MEET (Messe für Eventtechnik und Theater) show for event technology and theatre, held at Messe Wien in Vienna 6th - 7th November. The WSDG team will not only host a booth (F2, Hall D) but also present an educational lecture as part of the event’s official programme.

As an international trade fair for event technology featuring a specialist conference for events and theatre, MEET blends technology and art with over 80 exhibitors. This event presents the latest innovations in event technology and provides a valuable platform for discussion among theatre and event managers.

WSDG's Dirk Noy along with Mario Reithofer will be available throughout the two-day event, where they will meet with clients, partners and industry professionals to discuss ongoing and future projec

UK - UKEvents, the umbrella organisation of the UK’s events industry, has announced the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653bn annually and affirming its resilience following the challenges of the COVID-19 pandemic.

Covering a wide range of events, including corporate, public, and charity sectors, the UK events industry has proved itself to be a vital economic driver, contributing not just financially but also culturally and socially. As the nation continues its recovery, the industry is paving the way for future growth and innovation.

Key findings from the report include:

Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6bn.

Leis

Hammer Blow - Theatres across the country are braced to absorb yet more costs under Labour’s first Budget in office, with large tax rises labelled another "financial hammer blow” for pinched organisations. Chancellor of the exchequer Rachel Reeves’ increase to both national insurance for employers and the national living wage has left theatre buildings saddled with potentially hundreds of thousands of pounds more in annual expenditure.

Curve chief executive Chris Stafford told The Stage: "While we actively support increasing the national living wage, this rise in cost alongside the hike in national insurance payments is another financial hammer for theatres and producers. Based on very early projections, the Budget will hit our bottom line by at least £350,000 next year. This is on top of the money we will need to allocate to implement Martyn

UK - Later this month, Chauvet and its family of brands will take part in Light24 (Light Expo, London) which is built around the theme Step Into The Light. The company will be at the expo to showcase a wide range of solutions that will not only invite visitors to step into the light, but also create and control it in myriad ways, by doing things like using advanced graze and cove fixtures, outputting up to 48 universes from a rail mounted system, and much more.

The entire Chauvet family of brands will be on display at Light24 booth 45, with much of the emphasis being placed on the latest lighting and control innovations from Iluminarc, ChamSys and GeNetix.

The Chauvet booth will offer demonstrations of products like The Logic line of interior architectural lights from Iluminarc. Featuring streamlined form factors that will fit beautifully in

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