UAE - Powersoft is expanding its distributor network with the appointment of Dubai-based AVAIL Distribution as its newest distributor for Central Asia and the Caucasus. The strategic partnership marks a significant expansion of AVAIL’s portfolio and will solidify Powersoft’s footprint in the region, delivering its audio solutions for touring and installed audio across Central Asia and Caucasus.
Pavel Shemiakin, business development director at AVAIL Distribution comments, “Powersoft’s innovative solutions and diverse product range for both installed and live sound applications are a valuable addition to our pro-AV portfolio. System integrators will appreciate the high efficiency, broad model lineup and seamless integration options with modern control and cloud-based systems, whilst rental companies will benefit from outstanding audio performance, powerful DSP features and intuitive system management through ArmoníaPlus software.”
He continues: “Powersoft’s amplifiers go beyond traditional amplification – they are comprehensive platforms designed to build high-quality audio systems with advanced tools for exceptional sound. The market response has been very enthusiastic following our recent demo sessions in the region, and we look forward to a successful and productive collaboration with Powersoft.”
Simone Scaramuzza, EMEA sales manager at Powersoft says: “We are thrilled to welcome AVAIL Distribution as our official partner for Central Asia and the Caucasus. Pavel and his team bring deep market knowledge, technical expertise and a strong network of integrators and rental companies that align perfectly with our mission to deliver cutting-edge audio solutions globally.
“AVAIL’s enthusiasm and early success with our demo sessions confirm the region’s readiness for high-performance, energy-efficient amplification systems,” concludes Scaramuzza. “We look forward to a long and fruitful collaboration that drives growth and excellence across these dynamic markets.”