UK - Solstice AV has announced the latest addition to its leadership team, with the appointment of Louise Abbey as the company’s new marketing director.
Louise brings more than 20 years of B2B marketing knowledge and experience to the company, having held senior positions across vendor, distributor, and reseller organisations operating in the fast-paced ICT sector. Louise will lead the company’s marketing strategy, working as a key advisor to the board and collaborating with Solstice’s vendor and reseller partners to unlock new opportunities and drive mutual profitability.
Based at Solstice AV’s Gloucestershire headquarters, Louise’s appointment follows recent milestones for Solstice AV, including the recent appointment of Chris Ball as chief finance & operating officer, plus UK distribution partnerships with LED display leader LianTronics and interactive technology provider i3Connect.
Commenting on her appointment, Louise says: “I’m excited to be joining such a dynamic, service-led business. Solstice AV is building something special, combining technical excellence with a genuine commitment to its partners. I’m looking forward to contributing to the next phase of growth.”
Chris Ball, to whom Louise will report, adds: “Louise’s appointment is a key milestone for us. Her energy, expertise, and strategic mindset will be invaluable as we scale. We’re delighted to welcome her to the Solstice team.”
