Sony research outlines industry approach to sustainability
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UK - Sony has released new research into employers’ approach to sustainability in the media and entertainment industry in Europe. Titled Means & Mindset: The state of sustainability in the media industry, the report sheds light on how seriously the industry is taking steps to become more environmentally conscious.
The research, which was conducted using Sony’s own European contact database, was aimed at presenting a realistic view of the industry’s sustainability credentials, which included both positive changes already made, but also the barriers to further, more significant change.
The encouraging news is the research found that while only 40% of businesses cared about being seen as more sustainable, nearly three-quarters of busine