innovision launches Arsenal kit in Singapore
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Having completed the launch of the Puma Arsenal Home Kit in June, innovision was tasked with creating another experience that was 'Powered by Fans'; using local supporters from the region as a key ingredient to energise the big reveal execution.
innovision designed a giant 5m high 3D torso as the centrepiece of the stage, set against a 15m x 5m LED wall. Hundreds of local fans sang a classic Arsenal away chant to power the countdown to the launch before a graphical 'lightning storm' struck the LED walls. A projection mapped sequence gradually revealed the new kit, stitching the new shirt to the torso. Completing the launch, 10 Arsenal first team