Christie aids Nescafé Dolce Gusto launch
- Details
ADLC Audiovisuais selected nine Christie projectors to flood the auditorium of the Fundação Champalimaud in Lisbon with light and colour for the official presentation. At the launch event, produced by the UPPartner agency for Nescafé, approximately 300 guests had the opportunity to participate in an unforgettable experience that integrated artificial intelligence, human avatars, video projection, tasting areas, and exclusive personalised animations.
The event placed a special emphasis on the brand’s strong commitment to sustainability, as both the machines and the capsules are made from recycled materials. In addition, all materials used by Nescafé in the presentation were able to be recycled after