PALME Middle East to host product demo area
- Details
In a dynamic response to exhibitor requests for a working environment in which to showcase their new technology, organisers Informa Exhibitions have created Soundcheck, which will be located in a purpose-built (and fully air-conditioned) temporary structure in the plaza area outside the Ibis Hotel.
Announcing the move, exhibition director, Richard Brook, said, "This will provide exhibitors, especially manufacturers and distributors of audio equipment, the opportunity to present their products in a live environment alongside the show.
"Taking this feature to a purpose-built outdoor environment means there's more flexibility for exhib