Martin Audio sets up new base in Japan
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The new operation, Martin Audio Japan, was announced in early 2013 and recently ratified, with Yusuke Karato, director of Martin Audio distributors, Audiobrains, fronting the operation.
Under the new structure, Martin Audio Japan will act as main distributor and Audiobrains will take on a dealership role. Mr. Karato believes that this will lead to even greater penetration and brand recognition for the manufacturer. "We considered what we needed to do for the Japanese market and this will deliver greater business opportunities in a wider number of market segments."
He added, "We recognise that with loudspeaker technology becoming increasingly complicated, first class customer training and service support were essential. We wanted to be the