Europalco stages Super Bock convention
- Details
Portugal - Europalco staged the 2024 sales convention for the Super Bock Group, the largest Portuguese beverage company. Agency No More organised this event, bringing together 800 attendees at the Sala Tejo in Lisbon.
The 2024 sales convention sought to celebrate and inspire the Super Bock sales team, and No More chose Europalco to bring this vision to life. The preparation for this event took approximately two months and involved a team of 40 Europalco professionals.
The event’s theme, ‘Explorers’, aimed to transport the audience through various exploration scenarios, such as mountains, oceans, and space. The main challenge was to design a screen capable of immersing the audience in these dynamic environments. The solution was an impressive 180-degree screen design that enveloped more than half of the audience, measuring approximately 60 linea