Alcons Audio establishes UK base
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"In general we have adopted the philosophy that we want to have our own presence in key territories that have an international influence," says managing director Tom Back. "Germany is a domestic market that is very interesting to us in terms of volume, sales and appreciation of the technology we have and our success there has shown that our faith in this approach is justified."
Back continues, "The UK is important in many ways. It influences the European music scene and it also influences the US. We have noticed that through the relationships UK companies have in the US market. Taking all that into account, setting up the UK operation was never a matter of if, it was purely a matter of when."
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