3LR appoints film and studio liaison
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Matthew Lloyd, MD of 3LR, comments: “Christina will act in a consultancy role for 3LR, developing relationships and raising awareness amongst the film production community of the brands and products we represent. She combines an acute understanding of technologies and their applications with the communications skills essential for developing new business opportunities. Christina’s track record of success is impressive, and demonstrates that she has a ready grasp of the culture of this sector.”
3LR recently took responsibility for representing leading US manufacturer ETC’s broadcast, film and TV range of lighting and control, including its fos/4 range of LED Panel lights and fresnels. Introducing that product’s advantages to the film production sector will be Christina’s initial responsibility for 3LR.
“I’ve enjoyed success in the industry through relationship and community driven roles, and I’m looking forward to connecting 3LR’s brands with an audience who will truly benefit and appreciate their specialised features,” says Christina.