Launched at PLASA 2010, the units started rolling off the production line in the Czech Republic in December of that year, hitting the 5000 target just 10 months later.
Right from the off, Robe's distributors have clamoured to get enough stock of the LEDWash 600, with Germany, France, the UK, Australia, Brazil and Italy all leading head-to-head in the race to get orders placed, processed and delivered to their clients in what has been a truly incredible sales trajectory, says the company.
Says Robe's sales director Harry von den Stemmen, "Axente has been a front runner right from the beginning in the race to get LEDWash 600 permeating throughout all market sectors. From TV studios, theatres and multi-purpose installations to leading rental companies and through them, specified on a diversity of shows and live events, they have been hugely successful everywhere. The product has been very well received, and we have seen a steady stream of orders at the factory month-on-month."
Robe tracked the ID and serial number of LEDWash 600 unit # 5000 to find out who would be the recipient, and at PLASA, the Axente team was presented with a certificate in recognition of their amazing sales and hard work.
Smaller (300) & larger (1200) LEDWash versions are now available, launched at Prolight+Sound, Frankfurt and PLASA 2011 respectively.
(Jim Evans)
