The unique concept, which is the brainchild of Sheikh Maktoum Hasher Maktoum Al Maktoum, will bring together the two worlds of business and motor sport and see the national pride of at least eighty per cent of the world's population represented on the grid during the 12 race series.
A.C. will be using the sponsorship association to increase its overseas business derived from new or existing markets represented by the 24 other participating countries. A1GP is the ideal platform for the company to promote its brand and services on a global level, and provides a dynamic environment for sponsors and countries to network at a business-to-business level.
Phill Capstick, the company's sales director, commented: "A.C. Lighting is extremely proud to be sponsoring A1 Team Great Britain. As a leading international supplier of cutting-edge architectural and entertainment lighting and audio technology solutions for a diverse range of clients, we feel that A1GP is a natural fit with our company's brand values and provides the perfect platform for A.C. to raise its brand profile on a global level."
(Sarah Rushton-Read)
