Adam Hall Group opens Experience Centre
- Details
Using the theme Come Together, the benchmark was set from the onset by a sound-and-light show with pyrotechnics. Special guests and famous music acts provided the entertainment. Speeches by company founder David Kirby and managing directors Alexander Pietschmann and Markus Jahnel rounded out the house-warming party.
More than 20m euros has been invested in the construction of two new building complexes, the Experience Centre and the expanded Logistics Park.
The Experience Centre has been specially designed for business customers, partners, organisations and employees and, as an architectural hallmark of the Adam Hall Group, includes a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations.
It also houses educational facilities for the newly-founded Adam Hall Academy, which as of 18 June, offers a full seminar programme for the industry in conjunction with DEAplus, the German Event Academy organisation and the company restaurant coined. The integrated R&D and engineering department in the other half of the Experience Centre houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modelling and 3D prototyping.
“The dynamic markets of our time require courage, mobility, innovation and high customer orientation,” says CEO Alexander Pietschmann. “The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realise their creative ideas.”
“After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established amongst event professionals,” says COO Markus Jahnel. “Over the last 10 years in particular, the company has grown considerably, continually developing to become a manufacturer and full-service provider for event technology, a fact which is once again emphasised by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment and flightcase hardware sectors.”
(Jim Evans)
