Adam Hall Group partners with Speaker Electronic in China
- Details
Effective immediately, Speaker Electronic (SE) will take over exclusive distribution for all brands of the Adam Hall Group in the country, including LD Systems, Cameo, Gravity, Defender, Palmer, and Adam Hall.
The announcement was made at a press conference with more than 200 invited guests from audio associations, large event companies, and the ME sector. Connected online for this occasion were Michael von Keitz, chairman of SE, and Markus Jahnel, COO and managing director of the Adam Hall Group, as well as members of the German team.
Speaker Electronic and the Adam Hall Group’s relationship began in 2006. The Chinese subsidiary Speaker Factory is German owned and has been an important supplier for the Neu-Anspach event technology company since that time.
In his video message, Chairman von Keitz spoke of the many years of confidence, fairness, and reliability in the now 14-year cooperation. “Our most important shared goal was and always will be to supply our customers with well-designed quality products,” says von Keitz, who is also the German owner of Speaker Factory.
In his opening speech, COO Jahnel mentioned the most important flagship projects of the Adam Hall Group, such as the iconic MAUI P900, developed in cooperation with Porsche Design Studio, and also looked back on the success story of LD Systems as a global player in the pro audio industry. Jahnel emphasised Speaker Factory as a loyal supplier and contributor to this success.
“To now have SE as an exclusive distribution partner for China is a win-win situation and a shared basis for intensive cooperation between China and Germany,” he stated.
