Canada - Adamson Systems Engineering has appointed independent rep firm Joe Desmond & Associates, based outside of San Francisco, to be its authorized sales representative for Nevada and California. Joe Desmond, CEO and founder of JDA, is a native Bostonian who has been in the pro audio and musical instrument industries for over 25 years.

"Adamson fits perfectly into the direction that we want to take our newly-established firm and we consider it an honor to be associated with them," said Desmond. "I was blown away at a demo we recently did in Reno for the Jazz Festival with Star Sound. Not only did the system sound better than anything I've ever heard, but the ease of hanging the boxes was unbelievable. With no heavy lifting by anyone, sixteen boxes were hung in less than thirty minutes; and this was the first time the guys from Star Sound had hung an Y10 system! Great engineering, extremely high quality, unbelievable sound and most importantly, exceptional people to work with put Adamson at the top of JDA's line card."

(Sarah Rushton-Read)


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