Europe - Moonbears and ADJ have made a new distribution agreement for ADJ products in the Netherlands. This collaboration is part of ADJ’s strategy to strengthen its market position in Europe and will provide a new route to market for ADJ entertainment lighting and atmospheric effect products in the country as well as increased support for smaller production and integration companies.
While existing customers and new large accounts will continue to be served directly by ADJ, partnership with Moonbears will make ADJ products more accessible for smaller businesses. For Moonbears, ADJ’s range perfectly complements the company’s existing catalogue, providing new and existing customers with access to ADJ’s range of fixtures.
Patrick Veldman, owner of Moonbears, explains: "ADJ has a strong position in the Dutch market. We see this partnership as an opportunity to make ADJ's innovative products even more accessible to our customers. We are confident that this collaboration will lead to improved service and a wider product range for our customers in the entertainment industry. By joining forces, we can respond more quickly to market needs and offer creative solutions."
Steven Samaan, business development manager for ADJ Europe, states: "Moonbears has proven to be a valuable player in the industry. Their market knowledge and focus on customer satisfaction align well with our growth objectives in Europe. The company has an excellent network in the integration market – including theaters and concert venues – and is ideally placed to serve these customers with ADJ products."
