The Netherlands - Barco has signed a major deal with AED Display at its ISE booth this morning. Under the agreement, the audiovisual expert will purchase 20 brand-new Barco HDF-W30 FLEX projectors and upgrade 40 of its HDF-W26 projectors to 30,000 lumens.

AED Display is the very first European rental company to invest in Barco's HDF-W30, which was launched just last week. By adding the HDF-W30 FLEX to its large rental pool, AED Display underscores its trendsetting role in Europe's AV market.

"Our customers are always looking for new, better, brighter AV solutions to amaze their audiences. So when Barco announced a 30K lumens version of its excellent HDF-series, we immediately decided to add it to our rental stock," said Thierry Heldenbergh, managing director of AED Display. "As the HDF-W30 shares its modular design, preview mode and ImagePRO scaling with our Barco HDX, HDF and HDQ projectors, it will be easy for us and for anyone renting the projectors to install, use and maintain them and exchange components, if needed."

Barco and AED Display signed the order at the Barco ISE booth, where Barco is introducing the HDF-W30 this week. "The HDF platform was previously limited to only 26,000 lumens but with the launch of this new upgraded 30K lumens model, we now cover the entire brightness spectrum - from 10K to 40K lumens, without any gaps - thus offering rental companies the widest choice in brightness levels on the market," commented Gerben Van den Berg, Barco's VP EMEA Entertainment and Corporate. "We have been working successfully with the AED group for many years now. We are happy that they will make this technology available to the European rental market so soon after its launch."

(Jim Evans)


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