"In general we have adopted the philosophy that we want to have our own presence in key territories that have an international influence," says managing director Tom Back. "Germany is a domestic market that is very interesting to us in terms of volume, sales and appreciation of the technology we have and our success there has shown that our faith in this approach is justified."
Back continues, "The UK is important in many ways. It influences the European music scene and it also influences the US. We have noticed that through the relationships UK companies have in the US market. Taking all that into account, setting up the UK operation was never a matter of if, it was purely a matter of when."
"Prior moving into pro audio, Badham was a professional musician. "Before I joined Alcons, I was with EAW handling application support for the Europe, Middle East and Africa region," he says. "I'd known of Alcons for some time, but a chance meeting at a tradeshow piqued my interest in the brand further. Then I heard the product and, as far as I was concerned, it was a done deal.
"Alcons has a surprisingly strong profile and customer base in the UK, given that there has been no direct representation here until now," adds Badham. "Now we have that direct representation, plus significant demo stock (which we also use to support our Ribbon Network partners) and a number of significant new products on the horizon, the brand can only go from strength to strength."
"We take our business very seriously and believe that it requires a very personal approach," concludes Back. "So having the right person heading up Alcons UK is very important."
(Jim Evans)
