Alcons US network continues to grow
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Based in Rivervale, a short distance north of New York City, On The Road Marketing was originally established as a musical instrument distributor, quickly expanding its portfolio into the live sound, pro audio and AV contracting markets.
In 2015, current principal Mark Meding brought 20 years’ experience of professional audio, AV and manufacturer representation to the company. It was his friendships with leading Broadway sound designer Nevin Steinberg and David Strang at PRG which introduced him to Alcons pro-ribbon solutions.
“Alcons is a perfect fit for our customers, because the pro-ribbon drivers are the best on the market today. They are some of the most efficient drivers I have ever heard, able to get to extremely high output levels without degradation of the highs and mids,” he says.
“We did not have a high-end speaker solution and we believe in the technology, so as a product we are proud to offer it to the community of sound designers and systems integrators that we work with.”
Mark is supported by account manager David Powers, office manager Bob Conklin and is continuing to build the long-standing reputation of On The Road Marketing as a business based on service and commitment to its customers and the manufacturers that it represents.
The company is ideally located to serve the Broadway market, which has already witnessed the advantages offered by Alcons systems in productions like Hamilton and Hadestown, and there are many more productions and venues that Mark knows would similarly benefit.
“As well as sound designers, there are also quite a lot of performance space designers that I need to educate about Alcons pro-ribbon technology. There is a lot of work to do, but Alcons has proved that it has a pro-ribbon solution for every project from intimate home theatres to large amphitheatres, so we are all really looking forward to introducing more users to them,” he says.
(Jim Evans)
