UK - Following on from last year's success, Shure and the and the Institute of Contemporary Music Performance, have teamed up with NME to search for this year's musical talent in The Shure Creative Award 2009. NME will be the official media partner in this year's competition judged by Amy MacDonald.

First prize is an opportunity to attend, free of charge, the one-year Professional Diploma in Songwriting course at the ICMP, worth over £5,000.

Amy MacDonald says: "I'm really pleased to be working with the ICMP by judging entries to the Shure Creative Award. I think it's great that this competition exists to encourage and support the talent of developing singer/songwriters and I'm looking forward to hearing the entries over the coming months."

Paul Crognale, marketing manager, Shure Distribution UK says, "Last year was an unprecedented success in nurturing new talent with the winner now preparing material with Island Records. Shure and NME are both synonymous with music and with The ICMP widely recognised as Europe's leading school for modern music, we are set for an electric competition backed by industry leaders."

(Jim Evans)


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