At the same event, AnswerBack was also awarded the Grand Prix - an award given to a project that delivers the best documented results to the user company, or shows how technical innovation can be best applied.
Guy Freeman, Managing Director of Celador Music & Events, said "We are delighted that AnswerBack won these awards for their work on this key project for us. They delivered to time and budget and provided us with an extremely good quality and cost effective solution that enabled us to launch a unique and exciting new product."
Paul Krisman, MD of AnswerBack Interactive, commented "I am thrilled to have won these awards and it's a tremendous boost for a young company like ours. Within a matter of weeks we were able to design, manufacture and deliver the complex technology and services to meet Celador International's exacting criteria. It worked, and it worked well."
(Jim Evans)
