The event, postponed last year because of the Tube strikes, has been re-scheduled and re-designed to provide a broader exploration of exporting in general with a special focus on the fast-expanding Indian and Chinese markets. India has the largest film industry in the world and a significant proportion of domestic producers are now looking to enhance their production values in the hope that more Indian-made films are viewed by western cinema audiences. In the past, India has proved to be a challenging market beset with tariff and other bureaucratic barriers, however the World Trade Organisation rules mean that tariffs will be removed by 2005 and so now is the time to establish new partnerships, joint ventures and find distributors.
The prospect of China creating a digital TV infrastructure in time for the Olympics in 2008 is a fresh incentive for a number of UK-based hardware and software specialists. Part of a strategy that focuses principally on film and TV production markets, the APRS has worked with Trade Partners UK to identify countries where the UK Embassies and Consulates have special assistance programmes designed to help existing players and introduce companies in the creative industries new to overseas trading.
Trade Partners UK, the China Britain Business Council and Business Link will be contributing to the open, half-day seminar (which will coincide with Sounds Expo at Wembley) and which runs from 2-5.30pm on Tuesday 11th February at the Wembley Plaza Hotel, Empire Way, Wembley. The seminar will feature presentations by China Britain Business council's formidable China expert Simon Rodwell, who will be joined by Trade Partners UK, Business Link and UK overseas post representatives who will outline the landscape climate for export and especially the government support available to assist with overseas trade.
The seminar, which is open to ALL interested businesses will be followed by a buffet reception to enable attendees to network with the panellists and colleagues. Anyone interested should contact Francesca Smith on +44 (0)1803 868600 or via the options below.
(Ruth Rossington)
