UK - Following on from the successful launch promotion of the new Artist Series microphone range last year, Audio-Technica is launching a new Artist Series gift with purchase in-store promotion throughout Europe. The promotion capitalises on the success of the Artist Series launch last year, and features an Audio-Technica branded rucksack shipped with all Artist Series microphones from 1 June, says the company.Commenting on the new promotion, senior UK marketing manager, Harvey Roberts, stated: "With this latest campaign we are continuing to develop a greater in-store presence in MI through the use of strong PoS materials and customer incentives, designed to enhance pavement appeal and draw customers into the store."
(Jim Evans)
