UK / USA - Artistic Licence has announced the re-launch of its LED based digital lighting range in the United States. The ET-LDI show in Las Vegas will provide the venue from 22 to 24 October. Artistic Licence offers a wide range of LED based colour-mixing products. The range includes 'off-the-shelf' products along with a projects department focussed on bespoke design. Artistic Licence has recently completed two major projects in London, totaling over 100,000 LEDs. The Projects department continues to expand with 'in-progress' sites in Melbourne, Tokyo, Beijing, Shanghai and Hong Kong.Artistic's managing director, Wayne Howell comments: "We are very excited about the US re-launch of our LED range. We have a diverse product range and a committed projects team that has a lot to offer the US market. Many of our competitors take an 'if it's not in the catalogue, we don't do it' attitude. That's where we differ; our answer is: 'We'll build it for you'. "We have been out of the US market for a few years due to a patent dispute with a rival manufacturer. But during that time we've been very busy! We've negotiated two key patent licensing deals that I believe make our competitor's patent library look worthless. Add that to our aggressive product development cycle and you have a potent mix. I realistically expect to see the Artistic Licence catalogue on top of the others in the very near future."
Punctuating the re-launch, numerous new products will be on display at the ET-LDI show. Key amongst them are Pixi-Led and Pixi-Bulb. Both products are aimed at the cross-over market between video and lighting with applications ranging from TV set work to architectural features.
(Lee Baldock)
