Astera joins the Jerusalema Dance Challenge
- Details
As they have generated millions of views, likes and laughs, these videos in different locations have boosted morale and spirits globally as people have also added their own costumes or elements of style and interpretation to the now-famous moves.
Marius van Rooyen from Pretoria -based broadcast and streaming specialist EventCast was asked by Jaco Minnaar, CEO of their broadcast / IT partner ClearAccess, to produce a livestream / record of a Jerusalema Dance Challenge moment organised as a team-building exercise for their Johannesburg and Pretoria staff including on-site workers and contractors.
Everyone doing a Jerusalema Challenge video is looking for a quirky or different flourish to make theirs different and stand out in a sea of viral moments, so for the main ClearAccess video location, Marius, video director Stephan Pieterse and the team proposed getting some Astera Titan Tubes involved with the action.
The idea was that the lights could be part of the choreography, adding colour, funkiness and - with a few chases and some strobing - some additional movement to the mix.
The main location was a building with a long white empty room on the same trading industrial estate as EventCast, which was the perfect space to arrange 60 distanced ClearAccess employees, and the 24 Titan Tubes - three sets of eight - were sourced from the lighting inventory of Marius’s technical production ‘sister’ company, Millennium Productions.
He also added two 10-Watt multicolour lasers to the visual picture which were positioned on the floor at the back of the room. “Titan Tubes and lasers work really nicely together, producing a vibrant and dynamic fusion,” enthused Marius.
The Asteras were arranged in three rows of eight - down each side and the middle of the space - sitting on their discreet floor stands. Having them in shot immediately created additional depth to the picture.
The footage taken from this room was mixed in with material of ClearAccess staff dancing on construction sites and in various offices, all edited into the final video which flipped between them cutting shapes and illustrating their exuberant, slickly choreographed moves which they practised for a week in different locations and working from home.
