Astera shines at Sydney’s Sunstudios
- Details
With the video elements of the business expanding, explained sales manager Zoltan Blazer, they sought more flexible and practical options for lighting, and were hearing good reports about Astera’s wireless battery-operated LED product range from several sources.
So, he and motion specialist Neale Head thought they should take a further look for themselves.
Astera’s Australian distributor ULA group arranged a demo and the Titan range of LED tubes “really impressed us” stated Zoltan, “and after seeing this we knew we wanted this product so discussed the opportunities and additional exposure that Sunstudios could bring to the equation as a reseller.”
Zoltan explains that they saw many parallels between Sunstudios and ULA Group including expertise, strong technical sales, thorough and efficient support with an established infrastructure for rapid troubleshooting and repairs if needed.
This came into effect last year and Sunstudios has been selling Astera, especially the Titan Tubes regularly since then. “There is a long list of extremely well-thought-out features in these products,” he says.
Sunstudios works closely with universities and educational establishments including AFTRS - the Australian File & TV Radio School - Australia's national screen arts and broadcast academy, known for its rigorous selection of ‘featured’ products made available for students’ project use. They have recently purchased both Titan and Helios kits.
Sunstudios has recently added Astera Hyperion (the 2m version) Tubes to rental stock.
While the Coronavirus pandemic has had a profound and disruptive effect on the industry as a whole, Zoltan explains that Sunstudios has been very lucky and kept operating throughout the period, with strict Covid protocols in place to prioritises the health and safety of staff and clientele.
