USA - This month sees a new distribution company, CW Sales & Marketing, stepping out in the US pro audio market with brands including Audient, LA Audio and Tube Tech in its portfolio. Based east of Los Angeles and founded this year by Chris Walsh, there is confidence that following on from his success at AXI and Pro Audio Design, the new business will grow in strength.

"We set up with products that reflect our ethos," explains Walsh. "Audient for example has earned itself a reputation in the US for high quality at very reasonable prices. Although LA Audio has not yet gained much notice here in the States, I'm very optimistic about this product line."

Walsh cut his teeth in the sales and marketing role as VP sales and marketing at Martinsound and managing sales at Tannoy prior to running distribution company AXI. "I have been in the same basic position for about 10 years, so the transition to setting out on my own was very natural," he adds.

In related news, distribution and retail business Multi Voice Electronics (MVE) in Indonesia is the latest company in the Far East to be appointed as LA Audio distributor. Handy Sujono, manager of the distribution arm of the Jakarta-based business, says: "We have great expectations for sales in Indonesia, and believe that LA Audio has the potential to meet the demand in this market."

Sales & marketing director for LA Audio Luke Baldry adds: "LA Audio is getting a lot more attention in the Far East as we enhance our distribution network across Asia. We look forward to this having a positive effect on the brand's sales in the whole of the Asia Pacific region."

(Jim Evans)


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