UK - Professional audio manufacturer Audient has recently strengthened its Board of Directors by inviting Luke Baldry to join as sales and marketing director. Baldry has an extensive knowledge of the music industry stemming from his work in the early 90s with notable Hendrix sampler band, Beautiful People. Following success with this band, he went on to run his own lucrative studio as a recording engineer/producer, further strengthening his understanding of the industry.

He ventured into the sales side of the business in 2000 working for Apogee Electronics as European sales manager, and joined Expotus in May 2001. He has held the position of director of sales and marketing for the Audient and LA Audio brands since the group's merger in the summer of 2003. Baldry says of his new position: "I am delighted to join the board and am confident that this new position will allow me to further consolidate the Audient and LA Audio brands within the pro audio market."

The company says that 2004 will see the Audient and LA Audio brands proactively driving sales and marketing strategies forward and this is just one of the many changes within the group to further strengthen this bid.

(Lee Baldock)


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