The decision to open an Asia-Pacific headquarters was fuelled by the overall growth of the AV industry in Asia and the widespread adoption of Audinate's Dante media networking technology in the region. According to InfoComm, Asia-Pacific is the fastest growing market in the professional AV industry, and that holds true for Audinate as well. Audinate now has 44 Dante licensees in Asia, and 47% of those manufacturers have signed in just the last 12 months.
"This expansion reflects Audinate's success in this important market," states David Myers, COO of Audinate. "The new office will focus on business development and support activities for customers in China, Hong Kong, Taiwan and South Korea, as well as the ASEAN countries and Australasia."
Ben Wong, director of sales for Asia Pacific, recently joined Audinate based out of the new Hong Kong office. "The fast adoption of Dante among AV manufacturers in Asia is truly exciting, and is proof that Dante has become the de facto standard in audio networking," says Wong. "These manufacturers are selecting Dante to ensure their products have guaranteed interoperability with the hundreds of other Dante-enabled products available worldwide."
(Jim Evans)
