PLASA saw the launch of Audio-Technica's new Artist Series of microphones. The ATM710 is a rugged, hand-held cardioid condenser, with the ATM610 and ATM410 being hypercardioid and cardioid dynamic respectively. Also included in the series are several microphones designed specifically for use on instruments, with the ATM450 being the most noteworthy with its 'side stick address' design allowing the microphone to be mounted in many different configurations with minimal obstructions. For drums, the AE250DE that combines both a cardioid condenser and a hypercardioid dynamic in the same housing.

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