Roberts previously spent five years as senior product marketing manager with Psion PLC.His responsibilities included the development, planning and launch of all new mobile computing products, into business and consumer global markets. Representing the company on an international level, he was a key pioneer of mobile computing within the business, initiating and leading product developments. As Product Manager at Fuji, career milestones included the review and repositioning of the company's camera brand.
Roberts' responsibilities at Audio-Technica include overseeing all UK marketing activities for the Audio-Technica brand and distributed brands, and reporting to Richard Garrido, European sales and marketing director, to develop the company's UK marketing strategy. "Having been responsible for communications and brand management of cameras at Fuji, and more recently in steering product development of a range of mobile computing products at Psion," he says, "I am able to bring a wealth of experience in all aspects of the marketing mix to the role at Audio-Technica. I am certain that the skills I developed while at Fuji and Psion, companies who also excel in their field through constant innovation and technical know-how,will transfer well into Audio-Technica, and I very much look forward to the challenges ahead."
Commenting for Audio-Technica, Garrido said: "I am thrilled to have Harvey as a member of the European marketing team. He brings a great balance of marketing know-how and distribution experience, with a proven track record of developing long term projects inside international companies. In selecting our candidates, such qualities were paramount. We already have many experienced audio people within our international companies, what we were seeking were 'fresh eyes' to address marketing issues in an innovative manner, and we felt a 'non industry person' was better suited to the demands of the role."
(Chris Henry)
