UK - Brand experience technologists, Audience & Brands, and drone display company, AeroAVA, announced an innovation in live event technology at The Media Production & Technology Show in London.
The two UK-based companies unveiled Augmented Drone Shows, a concept that ‘elevates drone performances into a captivating mixed reality experience for live event broadcast audiences’.
Audience & Brands has worked with AeroAVA to introduce the ability to live track, generate and overlay digital content accurately, in real-time.
Tom Rees, AeroAVA managing director, said, “This innovation offers a never-seen-before enhancement to existing drone shows, specifically for broadcast viewers.” Rees continues, “Taking multiple live camera feeds, our system combines drone telemetry data, high performance media servers and very accurate alignment techniques to return a dynamic range of content options to the OB truck or gallery.”
This innovation is an accurate overlay of the digital and real content, with low latency and fast live rendering capabilities. It is also scalable to fit a range of camera shot options and different levels of creative detail from single line outlines to fully textured, multi-layered animation content.
Suitable for sporting events, ceremonies and celebrations incorporating drone shows, this innovation is available now.
