Avolites is another company with a history in the region. Tony Shembish has been out here for several years, running Avolites Middle East & North Africa, based in Abu Dhabi, and business is booming. With one of the larger stands at the exhibition, and with good support from familiar Avo faces from the UK, Avo ME was also playing host to James Thomas Engineering's Pixelline range of LED fixtures, which played a central role on the stand; Avo ME was appointed the official Middle East distributor for the range at the show. Tony Cameron, European sales manager for PixelRange, said: "The response to PixelDrive and PixelRange was phenomenal, much more than I had forecast. This show has guaranteed us big business in the Middle East, not just in Dubai but many of the surrounding territories as far as Pakistan."
