"This is a fantastic arrangement for Avolites," explains Koy Neminathan, sales director at Avolites. "It will enable Avolites to extend its product reach into the US market whilst being able to service already existing US clients more efficiently, obviously we are delighted."
Avolites' decision to partner with Group One Ltd was based on the US company's extensive industry experience as well as the opportunity for Avolites to be part of Group One's rapidly expanding lighting division.
"This is a great day for Avolites, Group One and the lighting industry," continues Avolites' managing director Steve Warren. "Jack Kelly and the team at Group One share our vision of growth in the USA driven by excellent customer service and the best project support possible. Avolites has made great strides with the introduction of the Sapphire Touch and Titan Mobile, expanding our popular range of Titan family consoles all powered by the Titan engine. With Titan V7 set for release the best is yet to come! Hold onto your hats USA and get ready for it!"
Group One president Jack Kelly comments, "Avolites is one of the great legacy brands in the lighting industry and all of us at Group One are looking forward to further developing the US market for a great range of products from a great company."
The US lighting and sound distributor has selected Brad White to head up the company's Avolites division as their national sales manager. White, who during his time at TERI productions both as COO and Lighting/Tech designer has worked extensively with Avolites products and is thrilled to be officially affiliated with the UK console manufacturer.
Kelly says that the choice to go with White was clear from the start. "I know that the market here has such a great deal of respect for Brad's knowledge and work ethic and we are extremely happy to welcome him into the Group One Family."
White will focus on the development of the Avolites brand in America working with lighting designers, specifiers, dealers, production companies and facilities. The appointment reunites White with Avolites in the US, where he served as technical support and sales manager for more than a decade.
"Avolites has been a part of my life for many years and it's great to be officially back," says White. "I'm very excited join the Group One family, the US distributor's industry experience is going to be an amazing asset to the Avolites brand."
(Jim Evans)
