VERY, through their ad agency, St Luke's, commissioned London-based creative think tank Prettybird to conceptualise the commercial, which features a fast moving array of dancers surrounding the cube. The LED cube glows in bright neon pink colours to reflect the VERY branding and displays a variety of Spring-related visuals.
Ai expert RES worked closely with Prettybird's Dori Oskowitz, who directed the advert, through the initial stages, creating technical renders at pitch stage. Once the job was commissioned, RES took on the role of advisor for all technical aspects of pixel mapping and media playback for the cube in pre-production and onsite.
"As the show included three different HD outputs for three sides of the LED cube plus one SD Barco Versa TUBE output, the Ai S6 server was the best solution," says Mark Calvert from RES. "We worked with the S6 as it enabled us to have enough headroom in the system in-case of onsite creative and technical changes, which often happen at corporate shoots. With Joe Dunkley as lead Ai Tech we were covered on all bases."
(Jim Evans)
