Having established and maintained a strong presence for VUE in Norway for the past several years, avon's distribution of VUE products will now stretch to include Sweden; Denmark, including Greenland and the Faroe Islands; Iceland; and Finland, including the Åland Islands, directly and with the help of local vendors.
"Part of avon's expansion plan includes increasing VUE's presence in the rental market," says Edgar Andraa Lien, co-founder, avon. "Our goal is to help VUE command the same respect in that market segment as the other well-established brands."
To help further avon's successes they recently brought Thomas Züllich on-board. "Züllich previously spent many years as CEO of Meyer Sound GmbH in Germany. He is familiar with the Nordic market and has strong contacts in the region," says Lien.
According to Lien, Züllich is not afraid to get his hands dirty and exhibits a depth of knowledge in many disciplines including pro audio rental, sales, hardware and rigging, as well as acoustic design. "His experience as an end-user of PA systems is an extremely valuable asset for us," Lien concludes.
"We have been impressed by avon's ability to establish VUE in Norway. There has been a constant breadth of diverse projects from small scale contracting to high profile events. We're very excited to see them applying the same level of commitment and professionalism in launching VUE in the rest of the Nordic countries," comments Kenneth Berger, CEO, VUE Audiotechnik.
Founded in 2007 by Lien and Tor Breivik, avon lydinstallasjon has offices in Trondheim and Oslo. Lien's background includes electronic service, live and studio sound, sales and installation of audio systems, and broadcast sound operation. Breivik, CEO of avon, offers years of experience in touring, live and studio sound, sales and installation, and audio engineering. In addition, Breivik has spent many years teaching Music Technology at NTNU - Norway's largest university.
"avon is committed to raising brand recognition and making VUE accessible through tradeshows and numerous demos," continues Lien. "In February of 2015, we participated in the largest demonstration of VUE products in Europe during the LLB-Messen at the Telenor Arena (Fornebu, Norway)." avon also demos all VUE product classes, and hosts educational SMAART seminars several times each year.
Currently seeking partners in the Nordic countries, avon is looking to expand the network while maintaining uninterrupted sales and service in Norway for its existing customer base of restaurants, clubs, corporate events, churches, community halls, auditoriums, cultural centres and conference facilities.
(Jim Evans)
