Ayrton appoints distributor for Mexico
- Details
Established in 1985 by its current president, Hugo Patiño V, and vice-president, Francisco Canales Lomelí, Vari Internacional provides professional products for video, sound and lighting. It offers services for installation, maintenance and technical training to the end user, as well as specialized technical support and professional advice pre-sale and post-sale.
Vari Internacional’s defining principle is to provide top quality products and service to its customers at every stage of the process. “Our goal is not just to make sales of top quality product in the short term, but to have satisfied customers in the long term,” says Vari’s general director, Juan Francisco Alvarez.
The Vari Internacional team is led by general director, Juan Francisco Alvarez, sales director, Bruno Carranza, and sales manager for live sound and lighting, Allan Fernandez. They are supported by a team of lighting designers, engineers and technicians, many of whom already have an in-depth knowledge of Ayrton products.
At sound:check Xpo, Vari Internacional introduced a wide range of Ayrton products, for the first time in Mexico, in a display designed by its own lighting designers Carlos Zamudio, Chicho Guliano and Fulvio Camacho. “The most popular fixtures proved to be MagicDot, MagicPanel, MagicBlade, Cosmopix and Alienpi™,” says Allan Fernàndez. “After the show we received a lot of good comments about the Ayrton products and in particular, special comments about MagicPanel and MagicDot.”
“I was truly impressed with the quality of the sound:check exhibition and the participating companies,” says Ayrton’s regional sales manager, Simon Gasch who attended the show to support Vari Internacional. “Every supplier had an acoustically and visually separated area which provided an ambient atmosphere to test and learn about the different brands and products, with hourly workshops and experts of every international company available to chat and answer questions.
“Vari International especially impressed me, as the clients and visitors were at very high creative and technical levels. All the attending lighting designers clearly stated their special interest in including Ayrton in their TV and live shows. The interest was so massive that the scheduled hourly light demonstration had to be repeated instantly to meet the interest of the audience attending.
“So we can truly say that the Mexican lighting industry places a lot of trust in Vari and is 100% excited about the Ayrton creativity being offered to everyone from now on. This is a true milestone for Ayrton and Vari.”
The Vari team will continue to promote the full range of Ayrton products at major tradeshows in Mexico, and with its own road shows, training sessions and open houses.
(Jim Evans)
