Ayrton appoints Lunatec in Poland
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Warsaw-based Lunatec was formed by CEO Michał Bisikiewicz and sales manager Adrian Gediga last December with the sole purpose of distributing the full range of Ayrton products in Poland. Bisikiewicz has over 20 years of experience in the sales and lighting equipment rental in Poland, particularly in broadcast, while Gediga brings an equal pedigree from 20 years of experience in Germany, where he worked for Ayrton’s former German distributor, VisionStage.
Linnea Ljungmark, international sales for Ayrton, comments: “The fact that Lunatec was founded to distribute Ayrton says it all. We have the moving lights and they have the local network and energy to strongly move forward - a perfect match.”
Bisikiewicz adds: “Ayrton has always been a stand-out company and its presence at Prolight+Sound showed it has the full spectrum of products with a beautiful homogeneity across them all.
“But when Ayrton released its Ghibli profile spot, followed by Khamsin, our decision was made. Here was a product that could do everything and showed Ayrton was moving in a good direction; it caught the attention of all the big companies in Poland. We were approached by Michael Althaus, Ayrton’s global sales director, who explained Ayrton’s road map for the future, and we are convinced that Ayrton is number one for products, without equal.”
He continues: “It is lighting designers who create the market, and Polish rental houses are keen to keep up with the latest equipment of the highest quality to service their ever-changing needs. We are now in a position to service those customers with the best products and after-sales service and are excited at the prospect of the busy time we have ahead.”
(Jim Evans)
