Ayrton takes gong at LDI 2017 Awards
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The judges praised “Ayrton’s cool product presentation that physically re-engages the audience to show their products in a unique setting”. The light show was designed by top lighting designer Cory FitzGerald and programmed by Jason Baeri, and accepted on behalf of the company by Ayrton’s global sales manager, Michael Althaus.
Ayrton exhibited in a crystal dome play-zone that showcased all their latest products while visitors were invited to lounge in comfortable gaming chairs. Above them rose a pyramid composed of two opposing triangles of truss that carried bars of 30 alternating MagicPanel-FX and 20 IntelliPix-XT fixtures, flanked by 10 MagicBlade-FX; on the opposite sides were two triangular projection screens for showing off the gobo projections from the new Ghibli LED spot projector, each with a line of eight NandoBeam-S9 wash lights at the base and three MagicBurst graphic strobe units at the pinnacle.
In between the triangular sides were four intersecting spines each loaded with four alternating Ghibli and 5 MagicDot-SX fixtures and edged by 10 Merak LED Fresnel fixtures. Central to the pyramid was a bank of 50 new MiniPanel-FX.
“This was a fun way to show off Ayrton to the American market in a dynamic and ‘real-world’ environment which visitors really seemed to enjoy,” says Althaus. “Cory and Jason did an amazing job with the design and programming, and the layout allowed people to see the show from different angles and perspectives. We like to present our customers with something new and make them feel part of the adventure when lounging on the booth in anticipation of our new products.”
For those who were unable to make it to the show, FitzGerald’s award-winning Ayrton design can be viewed at https://vimeo.com/243344781
(Jim Evans)
