Barco installed three of its DLite 10 LED displays above the entrance to the store. Each display measures 5' 11" high by 13' 3" wide and are used to show surf, skate, and snow video. All three displays are controlled by Barco's Signam!cs content management system, which allows Quiksilver to schedule the right message at the right time.
"The installation of our total display solution in this highly visible Times Square location is of paramount importance to Barco," says Dave Belding, market business manager for Barco Media. "We are very pleased to be working with a company whose brand is recognized worldwide as cutting-edge."
(Lee Baldock)