Blitz has risen to meet the challenges posed by designing and implementing a distinctive AV display for the General Motors stand that works within the constraints of the Excel Exhibition Centre environment. Other challenges included the constraints posed by the stand itself and sound level restrictions in the vicinity of the stand.
Blitz has worked with General Motors for over seven years and was selected in February as the preferred supplier of audio-visual equipment and display at this year's Motor Show which returns to London for the first time in thirty years. In order to maximise impact while working within the limitations of the stand environment, Blitz specified and provided an 11 by three metre LED wall, creating 33sq.m of display to show off some of the finest cars in the world. It distributed high resolution graphics across the entire wall, using Medialon to allow one member of crew to run eight V1D hard drives and 10 watchout graphics computers, firing off different images from each. Blitz also had tight control over the stands audio systems, using speakers to restrict sound to the stand.
Paul Hutton, managing director of Blitz says: "We were extremely excited to be working alongside such big names in car manufacturing at the Motor Show. The systems that we used worked very well despite us having to operate within tight constraints, and we were able to use a combination of AV and sound technologies to create maximum impact on behalf of our clients at the Motor Show."
(Chris Henry)
