Bluman Associates beam into the darkside

UK - Bluman Associates recently projected an upturned VW logo onto London's disused Battersea Power Station with the tagline 'Das Problem' - a clear take on Volkswagen's latest campaign phrase 'Das Auto'. The event was part of international environmental activist network Greenpeace's crusade against Volkswagen's alleged opposition to key environmental initiatives to reduce CO2 emissions, and features the VWdarkside.com website set up by Greenpeace to help supporters rebel against VW's 'darkside'.

A Bluman Associates Storm Trooper displayed his projection know-how by beaming a large, modified image of Darth Vader onto London's Battersea Power Station as part of the event.

(Claire Beeson)

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