Bluman Associates provided and managed the giant high definition screen, which formed part of the ambitious WD&P design that wowed a crowd of thousands in London's Trafalgar Square. The screen was used to showcase a specially cut trailer (created by Edit Poole) along with live camera footage from the event.
Event designer and producer for the world premiere Lucy Smail of WD&P, comments, "This was a huge event and the screen formed a crucial part of our design concept. The screen added an extra dimension to the event and we were delighted with the impact it had. Excerpts and trailers from the Harry Potter film, specially put together by Edit Poole, looked great on the huge screen which seemed to go up in no time at all."
Pod Bluman, managing director of Bluman Associates continues, 'We used a single 100sqm truck mounted screen - supplied by ADi TV - which displayed live High Definition feeds from cameras strategically positioned around the square alongside a specially cut HD trailer. After the screen was set-up, WP&D contractors built a large stage to host live interviews, along with a goalpost structure which framed it."
Despite heavy rain, the Potter fans, many of which have grown up alongside the Potter stars, excitedly waited for the arrival of their heroes, Emma Watson, Rupert Grint and Daniel Radcliffe. The actors then spent three hours signing autographs as they worked their way along the longest red carpet in history, which ran 1.2km between the Trafalgar Square stage and Leicester Square screening cinema!
"It was a spectacular event that was televised around the world," says Bluman. "As part of what was a much bigger production, designed and managed by Lucy and her team at WD&P, our job was to ensure that the outdoor visuals reflected the high production values of the film itself. It's an honour to have worked for WD&P on the premiere of this iconic film, and in such a world famous location as Trafalgar Square.
(Jim Evans)
