At 300m (980 ft.) tall, the Gran Torre Santiago, designed by architect Cesar Pelli, is the highest building in Latin America.
BMFLs positioned approximately 220m away were utilized to achieve this goal, the brainchild of the event's creative director Esteban Icardi, working with lighting designers Tony Amoros and Manuel Guzman.
Esteban's technical production company, Icardi Productions, purchased 12 x BMFL WashBeams the month before the event from Robe's Chilean distributor, VGL, four of which were used to spectacularly brand the tower.
The four BMFL WashBeams were positioned on platforms built on the west side of the tower so they had a clear trajectory to the target area, shooting 220m onto the dark building which came alive with the dramatic images that were visible from all around the city.
Esteban and his team had not used BMFLs before for anything like this, but they had heard about the power, brightness and projection capabilities of the fixture from multiple sources. VGL set up a demo at the site before they committed to the concept which was highly successful, so the plan went ahead.
(Jim Evans)
