For the doctors and other medical specialists from around the world who attended the convention, images of Fenway Park, Faneuil Hall and the like provided a welcome respite between lectures on weighty topics like Comparison of Femoral Tunnel Geometry and Anterior Cruciate Ligament Reconstruction. On a more serious note, the LED video wall also displayed tutorials as well as testimonials about Smith & Nephew's joint replacement systems and sports medicine products.
"The video wall served a variety of functions, while dressing up the appearance of the booth," said Lussier. "Generally speaking, there are not a lot of good visuals at a convention such as this, as opposed to something like an auto show, so the video wall really helped warm up everything, in addition to conveying important educational material."
Image Production Services used 55 PVP X3 tiles to construct the 8' by 18' wall along the side of the Smith & Nephew booth. Lussier and McNamara created and edited the Boston-Scape content selecting "images that represented the Boston experience." They also edited educational and commercial content provided by the client. The pair used a 1920 x 1080P source from an iMac into a Barco ImagePRO to feed images to the wall.
(Jim Evans)
